The Matching Law explains that when two or more behaviors have reinforcement available, people will allocate more time and effort to the behavior that offers the highest rate of reinforcement.
🌟 Easy way to remember it: "Behavior goes where reinforcement flows."
In other words, people tend to engage in more rewarding behaviors.

Response Allocation
Response allocation describes how people divide their time and effort between different behaviors based on the reinforcement each behavior provides.
🔑 Key points to understand it:
Behaviors that receive more reinforcement will occur more often.
Time and responses are distributed proportionally to the level of reinforcement.
Examples:
Silvia has two job offers. She picks the one with the highest opportunities to work on cases she’s passionate about because it provides more reinforcement for her interests.
 Louis chooses bananas with brown spots because he prefers their taste over less ripe bananas.
A student practices piano instead of watching TV because practicing earns candy while watching TV does not.
This concept helps us understand how people make choices based on what they find most rewarding. If we want a child to choose positive behaviors, we need to ensure those behaviors are reinforced more than undesired ones.
The Matching Law explains how people allocate their time and energy based on reinforcement. It’s like a guide to understanding how rewards influence our decisions!
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